Zinio Appoints Jeanniey Mullen as Global EVP, CMO
Jeanniey Mullen leaves OgilvyOne to Join Leading Online Publishing Company
San Francisco, CA (February 6, 2008) - Zinio, LLC, the leading global online publishing, distribution and retail services company, announced today the appointment of Jeanniey Mullen to global executive vice president (EVP) and chief marketing officer (CMO).
Mullen will oversee all operations related to Zinio's retail practice, including responsibility for new customer acquisition and retention. She will be tasked with managing all corporate and brand marketing for the company, while at the same time ensuring that Zinio's customer service organization continues to provide its superior customer experience. She will also maintain her role as founder and executive chairwoman of the Email Experience Council (eec), DMA's email marketing arm.
Previously, Mullen established and led the global email and digital dialogue practice across all global OgilvyOne Worldwide offices and their clients. Prior to that, she served as CMO and EVP at Avalon Digital Marketing Systems, where she helped launch one of the first business-to-business email platforms incorporating on-demand video within email messages. Mullen is further recognized in the industry as pioneering the first international email marketing practice inside a global agency while at Grey Direct.
"As more people migrate to digital lifestyles, Zinio is seeing great potential in bridging the gap between offline and online publishing. My experience will help us act on these opportunities and we will continue to be the leader in digital publishing," said Mullen. "I look forward to helping Zinio lead consumers into a digital era full of convenience, community and connections."
"Jeanniey is joining our team at a time when both consumer interest and adoption of a digital lifestyle are on an upswing," said Rich Maggiotto, CEO of Zinio. "Her experience in customer relationship management and interactive marketing, coupled with her vision in the digital arena will further drive Zinio's plan for the year ahead."
In addition to her active role in the eec, Jeanniey is a frequent key note speaker at industry events, a columnist for ClickZ, has published numerous white papers and best practice guides, and is currently working on a book with Wylie Publishing.